They hand out buttons to clients announcing, "It's a Viking!" And their sales brochure says of their donors, "His ancestors took England, Greenland, Iceland and most of northern Europe. Better get a stronger crib."
They'll also pass on girl-talk-style evaluations of donors, courtesy of their female lab employees who have actually sized up these fellas face to face.
For example: "Dagh is tall, slim and has very fair skin. He's got good looks, and the staff could easily see him as a male model in, e.g., a Hugo Boss ad."
But I scroll on to more local options, including No. 356 from the Sperm Bank of New York Inc. An 18-page description ($12) and a baby picture (also $12) reveal an Italian-Irish man who works in public relations, is a vegetarian and never gets upset when he has to wait in line. He looks quite dapper as a kid, in a gingham bow tie and straw-colored hair.
But what about the guy with the Ivy League degree on Idant Laboratories' Web site? He's a Jew of Russian heritage who studied at a prestigious Midwestern university.
JACKPOT! He went to Dal ton, the super-exclusiveUpper East Side high school. But could I use that to get our kid in?
Intrigued, I click to spend an extra $8 and view a handwritten 10- page profile, where I learn that this guy - a lab technician calls him "a really rich and good-looking lawyer" - has self-described "excellent, thick" hair.
But let's be honest. I'm a blonde. And women want their kids to resemble them a bit.
"You won't have a 5-foot-2 Chinese woman saying to us, 'I want a blond, tall donor,' " said Rodgaard.
My eyes drift over to an Italian-German-Hungarian, at the Park Avenue Fertility Group, who loves Chinese and Italian food and does laundry in his spare time.
"We used to only sell lumberjack types from Minnesota," said Joanne, the office manager there. "But we started using local samples to appeal to a more Upper East Side, Jewish and WASPy clientele."
Successful insemination requires anywhere from two to over 20 "straws," or vials of semen. An average client buys about 13, costing $3,575 to $9,000, depending on the bank. And that doesn't include the fertilization procedures - another several thousand dollars.